Internet Marketing News
Choosing the Right eMarketing Service for Defining Your Internet Marketing Campaign
Let’s say you want to start an Internet marketing program. Search engine optimization, pay-per-click (PPC), social media, online public relations – where do you begin? Most business owners are not sure where to start when planning an Internet marketing program. Oftentimes, this leads to dollars and hours wasted on Internet marketing programs and services that are not the best fit for a particular organization.
The following guide serves to provide guidance as to what kind of eMarketing program is best for your business or organization.
You make the best widgets in the country, but when you search Google, MSN Live or Yahoo! for “widgets” your site is nowhere to be found.
A Search Engine Optimization (SEO) program is a good fit here. A proper SEO program consists of an analysis of your site’s overall search engine friendliness. Search engine optimization can help find errors or omissions in your website code that may be keeping you out of search indexes. An actionable SEO plan that can help you improve ranking on your most important keywords. Most Internet marketing firms can even implement the changes for you.
You know your site is generally search engine friendly, but your competitors are still outranking you on your most important keywords.
A Keyword Marketing Program would work best in this scenario. Keyword marketing is a program aiming to identify the keywords most likely to have the greatest impact on your business. By optimizing specific pages on your site for these keywords, other websites will begin building relevant, in-bound, one way links to these pages.
You know how important blogs, discussion, forums and wikis are to building buzz, improving search engine ranking and driving qualified traffic. How do you get people “buzzing” about your products, organization and services?
Viral marketing is an excellent way to increase buzz about your organization. Using word of mouth marketing, it is possible to create buzz about your organization on the most influential sites in your industry. All it takes is a great piece of relevant content with a nice catch, or “hook.” A simple video or fun song can quickly go “viral,” sparking a chain reaction that gets bloggers blogging, discussion forums discussing and online media writing about your organization, products or services.
Your press releases aren’t indexed in Google News or Yahoo! News. In fact, your press releases aren’t impacting website traffic or search engine ranking much at all.
Online Public Relations is a perfect fit for businesses and organizations in this predicament. Online PR channels will not only get your press release high ranking on Google News and Yahoo! News, they also create valuable in-bound links back to your site. Including extras like podcasts, pictures and videos with your release will increase the likelihood that reporters, editors and analysts will find your story.
I want to use podcasts as a promotional tool.
Let’s say you’ve recorded a podcast for a press release and the results were impressive. Don’t stop there! Chances are good that your recording still has legs. Interesting or quirky podcasts can quickly be transformed into viral marketing vehicles – consider adding an image collage or montage to create a video. Or, create a new and targeted landing page on your site, featuring the podcast as an available download.
Hopefully these tips will help get your Internet marketing plans focused and off the ground. If you still have questions or concerns about any of the terms or techniques mentioned, contact an Internet marketing company. They can develop and execute an Internet marketing plan for you. Or, they can help your team understand the techniques, goals and methods with Internet marketing training.
About the Author
Bill Balderaz is the president and founder of Webbed Marketing, an Internet marketing firm with more than 40 clients, including several Fortune 500 companies. Bill lectures widely on social media, viral marketing and other industry topics, and was a featured presenter at the Word of Mouth Marketing Association (WOMMA) annual summit.
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