Internet Marketing Jam
What Does Internet Marketing Have To Do With Fashion?
At first glance, it seems like internet marketing and fashion are worlds apart. The only time fashion trends would factor into a marketing campaign would be if you were selling clothes. Fashion can’t have anything to do with the home finance industry, can it? Who cares what your niche market wears when your product has nothing to do with clothes.
The truth of the matter is that fashion has everything to do with internet marketing. Men, especially men who prefer a pair of jeans and a hand-me-down leather watch instead of a business suit, think they’re not fashion victims, but they are. We are all defined by what we wear and we judge others by what they wear.
Let’s take the example of a construction worker. He gets out of bed in the morning, puts on his work clothes and then laces up his brown boots. Everything he is wearing is designed for a utilitarian purpose. But he could have worn black boots. Why did he choose the color brown? It’s probably because his workmates wear the color and he wants to be identified as part of the crew.
A good internet marketer will be aware of everything his niche market wears because he wants to fit in with them so that they will want to fit in with him. The marketer trying to sell a home financing package to people on a construction worker’s pay scale doesn’t want to alienate them on his website. If there’s a photograph of a loan officer shaking the hand of a construction worker who’s wearing his workboots, it gives the worker the feeling that he is one of their own.
No affiliate marketer needs to wear a black helmet, but that color of headgear says something about the people who wear it. Let’s say you are selling a software package that is designed for marketers who have had a tough time getting any traffic to their website. You’ve got a traffic busting program that can put them ahead of the pack and want to show that to them graphically. What do you do?
Bikers are rebels who get ahead by being tougher than everybody else. They take a novel approach to life and are envied for their ability to just cruise through traffic jams and take to the open road. Black leather pants, a black tee shirt and black headgear show the world that you got successful thanks to your tough, rebellious software program. The photograph of you on your expensive black and chrome motorcycle proves it!
You should be able to see by now how fashion and internet marketing have everything in common. Just because someone claims to be immune to it doesn’t mean they are. On some level, fashion speaks to us all. Use it to your advantage!
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