Internet Marketing Explained
Mary Dejevsky: All I wanted were my Cheerios
The new boss of Marks & Spencer, Marc Bolland, responded to customer complaints about the difficulty of navigating the stores by sending scouts incognito to buy 10 specified items within an hour. They all failed. I’m not surprised, but it’s not just our M&S. I take my own Marc Bolland test every week or so – except that mine has around 20 items and it’s called a shopping list.
Internet Marketing Explained
