Affiliates Referral
Affiliate Marketing – What Is It & Why Should I Care?
What Is {Affiliate Marketing?~Definition of Affiliate Marketing~Affiliate Marketing Definition~Affiliate Program}
Affiliate marketing creates a connection between two actors – 1) the Merchant (aka the advertiser, or partner), and 2) the Affiliate (sometimes called the publisher). If we consider the Affiliate Program as a whole, we must bring in another entity, the Customer, as well.
The Merchant provides the product for sale, and the Affiliate attempts to sell that product for the merchant and/or refer visitors to the merchant’s site. In return, the Merchant pays the Affiliate a commission for sales and/or agreed upon results.
Payment Arrangements
Payment arrangements are typically performance-based (shifts some of the Merchant’s risk to the Affiliate) and arrangements are often structured as Pay Per Click (PPC), Pay Per Sale (PPS) and Pay Per Lead (PPL) – or some mixture.
Affiliate Marketing Classes
If we separate affiliate marketing based on depth, we have three separate groupings: 1) single-tier, 2) two-tier and 3) multi-tier programs.
Single-Tier Affiliate Marketing Programs
In Affiliate Program}, the Affiliates get the commission, only for the visitor’s traffic or sales to the merchant’s url. Pay/performance and pay/click fall within this category.
Two-Tier Affiliate Marketing
In Two-tier marketing~Two-Tier Marketing}, the Affiliate gets paid commission for every action performed by the people he’s referred directly, plus he gets paid additional commission when one of those people he’s personally referred gets the commission. Thus, there are two levels to his commission plan and the Affiliate gets paid both directly and indirectly.
Multi-Tier Affiliate Marketing Program
The multi-tier marketing} is very similar to Two-Tier Marketing, but here, the Affiliates get the commission for the sales made by their affiliated affiliates in multiple, unlimited, layers.
Residual Income Program
In Residual Income Affiliate Marketing~Marketing}, the Affiliate is paid for every sale that is made by any of his referrals.
In this type of marketing, Affiliates get compensated for every sale that his referral makes at the Merchant’s website. In order for this to work properly, the first time, the visitor must come from the Affiliate’s authorized affiliate link. Then, whenever that same person returns to the Merchant website (even without using the affiliate link), the Affiliate will be paid for every sale completed by the visitor.
Cookies make this strategy work. A “cookie” is created on the first-time visitor’s computer. This cookie stores the affiliate id of the Affiliate. Cookies commonly expire after 3 months; however, some may be effective longer.
Every time a visitor comes to the Merchant website, his computer is queried for any previously created cookie. If a cookie is found, the affiliate id is retrieved from it and the Affiliate gets credited for any purchase made by the visitor.
Win-Win-Win
When the affiliate marketing relationship is well-planned and well-executed, everyone wins:
- The Merchant gets greater visibility and market penetration, attracting customers that would otherwise be outside the Merchant’s market reach.
- The Affiliate earns a commission for online sales, without the hassles involved with establishing a full e-commerce site or having to manage product inventories.
- The Customer acquires desireable and useful products that s/he would otherwise not find – at least not easily.
Effective affiliate marketing is a Win-Win-Win situation.
If you like what you’ve just read, and would like to learn how to leverage your efforts, put your income on autopilot, and become a millionaire, get the FREE Infinite Income Plan report here. Follow me on Twitter: @MaxProMe.
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