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Increase Leverage for Your Online Business by Outsourcing
The objective of leverage is to obtain the maximum advantage with lowest effort. Specifically, for internet businesses, that means maximum profit with minimum personal involvement.
Prior articles described ways of gaining leverage by 1) re-using content, and 2) re-purposing. In this article, we’ll focus on gaining leverage by outsourcing repetitive, or non-value-add work, and any work that simply doesn’t fit our personal skills, experience and/or temperament.
Marcus Buckingham and Curt Coffman described some interesting findings from more than 25 years of research by the Gallup organization – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and then elaborating on those findings in several subsequent books. Two of their findings, that are important for online marketers and home-based business owners in general are these: 1) Improve your strengths, not your weaknesses, and 2) Hire staff for talent.
Online business has a large learning curve and involves a lot of different skills. Unfortunately, few people are personally skilled at all of them – and even those who are may not be making the best use of their available time and other skills if they focus on their weaknesses.
William of Occam, best known for “Occam’s Razor,” has stated: “It is vain to do with more what can be done with less.”
Tim Ferriss, author of “The 4-Hour Workweek” is a big promoter of the use of virtual assistants to handle repetitive, non-value-add tasks or those for which he does not have either the time or inclination to perform. Contrary to popular opinion, outsourcing is not relegated only to giant corporations, but given the low cost of international virtual assistants, even small, online companies can afford to outsource a lot of tasks to virtual assistants.
Many internet marketers elect to outsource writing articles. They see the value of article marketing, but either don’t like to write, don’t have the skills, don’t want to spend the time, so they outsource article authoring to ghost-writers.
You also might want to consider outsourcing to a call center (or virtual assistant) all the telephone and email follow-up required for lead generation and sales closings.
If you focus on your areas of strength, you can multiply your results, whereas, focusing on improving areas of weakness will only incrementally improve results.
Would you rather multiply your results, or simply see incremental improvements?
If you like what you’ve just read, and would like to learn how to leverage your efforts, and become a millionaire – get the FREE Infinite Income Plan report and put your income on autopilot.
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