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Little Known Secrets Of An Effective Strategy For Backlinks

When it comes to creating a backlink strategy, there is a popular myth out there – a pervasive urban legend. That legend is that “it’s all numbers game”. Many “SEO experts” have become rich from selling virtually worthless backlinks.

No doubt you have also heard that Google is crazy about links. Google was built on the premise that a website with more links to it must be an important site, it must be an authority otherwise all those other websites would not be linking to it. So getting more and more links is good, right?

This is only partly right. Google does not have such a simplistic view. It does not rate all links as equal. Otherwise it would have been quite easy to set up thousands of pages with backlinks to your own website and thereby get to the top of Google search results very quickly.

The important issue for Google is not quantity but quality. They have never published the exact algorithm they use to rank the listing of web pages, but it’s fairly certain that they don’t simply look at the number of incoming links to a site, but to the quality of those links as well.

How does Google do this? The answer once again makes a lot of sense. Let’s say you have a website about building model aeroplanes and down the road is another guys with the same type of website. Now you get the local butcher to link to your website from his, while the other guy manages to get a link from a well-known, highly regarded website about hobbies. Who do you think Google should list at the top?

Should you become clever now and get the local vet, as well as ten small shops to link to you and you also buy 5 000 links on the Internet, Google should surely wake up and rank you first, shouldn’t they?

What do you expect will happen? The answer is simple: nothing. Google will still rank the website with the link from the American Dog Owner’s Association above yours. The reason: That one link is from a website visited by thousands of people every day and they have numerous other well-known websites linking to them. Furthermore the content on his website is relevant and in the same category as the content on the website linking to him.

To get quality backlinks to your site is not easy. That is why so many people still fall for the “10 000 quality links” trick. You might have to write to 50 website owners and ask them to look at your website content to get one good backlink in the end. Should it be from a authoritative website that one link might make a big difference though.

Another option is to write articles about the subject and submit them to high quality article directories using what is called, article marketing. They will allow you to put a link in the article back to your website. If your articles are really good they will also be syndicated – picked up by other websites, which in turn will have backlinks to your site. This is a much more logical and effective backlink strategy than buying worthless links.

2007 52′ Midnight Lace Yachts “ZORRO” distributed by Hargrave Custom Yachts


The Guerilla Marketing, Building Effective Lead Capture Web Pages, Affiliate Marketing for Yachts Businesses


The Guerilla Marketing, Building Effective Lead Capture Web Pages, Affiliate Marketing for Yachts Businesses




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