Affiliate Shareholder

What are the effects of negative publicity on company’s stakeholders?
A company’s stakeholders are all those who are influenced by, or can influence, a company’s decisions and actions. These can include employees, customers, suppliers, community organizations, subsidiaries and affiliates, joint venture partners, local neighborhoods, investors, and shareholders.
I am particularly interested in learning the effects of negative publicity about a company on its various stakeholders. An answer listing effects of negative publicity separated by stakeholder group will be much appreciated.
If negative publicity brings down the share price, stakeholders (shareholders) lose money on paper, and in reality if they cash in.
Canuc Resources Corporation (TSX: CDA)
